One of the free traffic sources that your restaurant gets is from online local listings.
These sites include Google, Yelp, and Tripadvisor.
These local listing sites not only get your restaurant free awareness, but you can also fill out a whole profile about your restaurant including your restaurant website.
And if your website is structured correctly, you can be confident that more website traffic would mean more customers for your restaurant.
The other day I ran across an issue where I tried to update a Yelp listing with a website URL, and the next day it disappeared.
I tried this a couple of times and it kept disappearing.
Then I made this one change to the website. After that one change, the URL stayed.
In case you are experiencing the same thing, today I am going to share with you what I did to make the updated URL stay.
What Does Yelp Look For In Your URL?
If you tried to update your website URL on another local listing platform like Google, you probably saw that it updated with any issues.
For some reason, only Yelp strictly regulates this.
I can’t tell you with 100% certainty why Yelp decides to agree or disagree with your updated profile information including your URL, but I can tell you the results from my personal testing
When I first updated my Yelp URL, my website looked like this:
As you can see, it was just a simple landing page with an offer to get customers to the restaurant.
After I got the URL to stay updated, the website looked like this:
From this change, I suspect that Yelp doesn’t want any landing pages as your restaurant website’s URL.
They only want your actual website homepage.
Even if your website URL looks like your homepage’s URL like www.maruonela.com and not any subdomain or subpage like offer.maruonela.com or maruonela.com/offers, it still won’t stick.
So it’s safe to say that Yelp actually looks at the contents of your website before they let you update your URL.
Have you had this issue and what did you do to solve it?
Comment below with your experience.