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October 12, 2020

Restaurant Marketing Funnel Stages In Manychat

  1. How many offers will you have?

The point of this marketing funnel is not to bring in customers once. It is to bring in customers multiple times, to the point where they think of you first when they ask themselves where they want to eat. Or even better, when someone who is in town visiting asks them where they should eat. Gotta love word of mouth!

But, you can only know how many times a customer comes in if you keep offering them different things. Once you see that they used 5 different offers, you know that you can consider them a loyal customer.

Let’s cover what each offer will need:

  1. How to set up a flow
    1. Organize First

Before I add flows, I like to add folders to my account first. We are going to be making about 7 flows per coupon. Each flow will have its own purpose. You can read about why I split up my flows.

We want to make a folder for every single offer that we have. Even if you don’t have multiple offers at the moment, I would highly suggest that you make folders for 5 coupons so you remember what you are building towards.

Go to Automation > Flows and click on New Folder.

Then you can name your folder. I usually name the folder of each offer {Offer Name} X where {Offer Name} is the name of your offer and X is what number of offers you are giving.

Next you want to go into the {Offer Name} 1 (the first offer you are going to build) and create each of the following flows:

  1. Then Add flows
    1. Signup flow
    2. Coupon flow
    3. Feedback flow
    4. Reminder flow
    5. Text reminder flow
    6. Phone reminder flow

You can easily add the flows into their respective folders by first making sure you are in the correct folder.

Then you can click on +New Flow on the top right to name your flow and create your flow.

After you create the flow, you will be taken to the flow builder. If you try to publish the flow without making any changes, it will ask you to enter some text before you can publish the flow.

You need to make sure the flows are all published before we start building. For context, we are going to be connecting all of these flows, but we cannot connect them unless they are published.

So go ahead and enter any text into the Send Message box for now. Click on the Send Message box to open the text editor on the left panel. You can enter in any text here because we will be overwriting it later when we are actually building out the flow.

I usually put in {Offer Name} {Flow Name} where {Offer Name} is the name of your offer and {Flow Name} is the name of your flow (ex. signup, coupon, feedback etc.).

After you click on Publish, you can now see that your content was published!

Do this for each of the flows so that we can be all set up to start building each flow!

Here’s some information on each flow just so you have a better idea of why you are making each flow.

  1. Signup flow

The first flow we will need is a signup flow. The signup flow will be a process In this flow, the customer will go through a process to get access to the coupon. You can always skip this step if you just want the customer to automatically see the coupon. However, you will get much more effective results if you keep this flow.

This flow gives you the opportunity to get extra information about your customer, which you can then use to communicate with them even beyond the circumstances of the coupon.

Think about how powerful that is. If you keep getting contact information for people from Offer #1, then you can contact those same people every time you release a new offer. That way, you don’t have to start with a fresh audience for each offer.

You will be able to build a following of people that want your offers and catapult your business.

  1. Coupon flow

The second flow we will need is to present the coupon based on what stage of the coupon the customer is in. For example, if they have used the coupon, we have to tell them that it looks like the coupon was used already.

If they haven’t used the coupon, then they can see the coupon and use it as they please.

  1. Feedback flow

If the customer used the coupon, that means that they are a real customer. And what better way to get feedback except from real customers who actually experienced your restaurant?

This flow will help you get feedback from your customer so you can get valuable data such as matching their visit to their spend, number of people in their group, and their rating/feedback.

Best of all, this could convert all positive ratings in public reviews and all negative ratings into private feedback to your restaurant management, resulting in higher positive ratings and less negative ratings publicly!

  1. Reminder flow

I get 35% more people using the coupon if I send them a reminder. The reminder flow is used so that the person can sign up to get reminders through text messages, email or Facebook Messenger.

  1. Text reminder flow
  2. Email reminder flow

When someone chooses to get reminders via text messages or email, this flow will help you get their phone number and/or email address, then send them text message reminders every X days, where x can be set by you! The text messaging and email sending will also stop before the expiration date.

Let’s move on to building out our first flow – the coupon flow!

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Wilson Muh


Wilson Muh

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