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May 5, 2020

How To Reach Customers With Upcoming Birthdays

Do you see a good amount of revenue coming in from birthday celebrations in your restaurant?

It’s no surprise. Birthday celebrations usually involve larger parties and higher spend per customer.

They usually involve alcohol, desserts and splurging.

If you want more birthday celebrations in your restaurant, today I am going to teach you how to reach more birthday customers so they come to your restaurant.

How People Plan Their Birthday Outings

It’s not often that people start planning their birthday the day after they just had one.

And when you are trying to reach people who will most likely visit your restaurant for their birthday, you want to reach them when they are in the planning phase of their birthday.

People usually plan their birthdays about 30 days before their birthdate.

During these 30 days, you can heavily influence their decision for how and where they want to celebrate.

Also remember that people usually have multiple birthday celebrations with different people nowadays.

They could have a family dinner for one celebration and then a party with friends for another celebration.

Where Can You Reach People With Upcoming Birthdays?

Everyone in the world has a birthday.

It’s an annual event for each person, so in order to reach people effectively, you need to somehow find a way to reach people with upcoming birthdays, instead of people who have birthdays 3 or more months away.

The first way to target someone with an upcoming birthday is if you have their birthdate already.

If you have been collecting email addresses and other contact information from customers in your restaurant, you may have already collected their birthday from them.

If you have WiFi marketing, you may already have their birthday information as well.

When you have this information, you can use an email marketing software to start emailing them 30 days before their birthday.

If you don’t have any birthday data from your customers, there are databases out there that have other people’s birthday information available.

Don’t worry, you won’t be violating their privacy because you don’t get their actual birthdate, but you get the ability to reach them.

Let me explain.

On Facebook, you can choose to reach an audience of people whose birthdays are upcoming.

You can even reach them by the month of their birthday.

facebook ad birthday targeting

With this feature in Facebook ads, you can reach anyone with a specific birthmonth or even someone with an upcoming birthday.

Now that you know how to reach more birthday customers, what message would you put in front of them in order to convince them to visit your restaurant?

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Wilson Muh


Wilson Muh

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