A large part of copywriting is how it makes you feel when you read it.
It is indeed a very interesting skill to have and even more interesting to read through good copy to feel the emotions yourself.
Great copy usually includes how you present the words on a screen, such as bold, italics, size and color.
But some platforms like Facebook Ads and Facebook Messenger don’t allow you to make those changes to the text.
Today I am going to show you a way to present words differently.
How To Type Special Characters
Besides the text you see on your keyboard, there is a whole other world of characters that you can type, and you may or may not have noticed them before.
Did you know that you can even type a real smiley face without using symbols or emojis to “draw” one?
Look here! Ü
Just like this smiley face, there are hundreds of other characters that look like letters, but are automatically formatted to have a different bold, italic, cursive, etc.
These characters are called Unicode.
And you can use them straight in your ad copy or messaging copy to invoke different emotions throughout your copy.
Usually these special characters require you to type a series of letters or numbers on your keyboard in order for them to appear. But who has time to memorize all those sequences?
And they can also be looked up on Google, but who wants to keep looking up each character, especially if you are trying to write a full sentence?
Luckily, there is a site where you can type your full sentence and every variation of the sentence is presented to you so you can just copy and paste it into your writing.
Here is the link to that website: https://lingojam.com/FancyTextGenerator
When you get to the site, all you have to do is input your text and all the special character versions will show on the right. Then you can copy and paste the special characters into your writing!
So next time you want to emphasize something in your writing, you can use this bold version of special characters to say it:
And next time you want to give a subtle notice like rules and restrictions, then you can use this thinner version of special characters:
Use Fancy Text In Facebook Ads:
Here is how it looks in a Facebook ad (compared to non special characters):
Use Fancy Text In Facebook Messenger
And here is how it looks in Facebook Messenger (compared to non special characters)
Can you already see and feel the difference this will make in your writing?
Comment below if you have used these characters before and what difference it made in your conversion rates from your copy!