What is the Difference Between a Customer and a Guest?

Customer vs Guest

Customers are people that buy from your business and add value to your business's revenue. 

Guests are customers that feel added value such as hospitality and experience from your business, then in turn not only add business revenue, but also intangible results that drive even more business revenue.

Customer

Finds your business on their own through search or social platforms. Guesses that your business is a correct fit for their needs.

Guest

You extend a special invitation to the guest, set the correct expectations while doing so.

Customers take a leap of faith when they decided to purchase from your business and guide themselves towards purchase..

Guests are confident with their decision in your business and are guided towards purchase.

Customers show up to your business not knowing what they want yet.

Guests show up to your business knowing what they want and decreases on-premise service need.

Unsure of what they just ordered

Guests show up to your business knowing what they want and decreases on-premise service need.

Customers 

Guests feel greatly satisfied after leaving your business and are open to any future communication with your business. In fact, they're already wanting to try another product or service from you before they even leave.

Difference In Journey

Notice how the two different experiences are different for each person. A restaurant customer's journey is very different from a restaurant guest's journey.

Many restaurants nowadays are letting people walk in while other, more popular restaurants either don't allow walk-ins, or are at full capacity so they can't take any walk-ins.

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