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September 10, 2020

Beautiful Automated Ecommerce Reporting

If you have a website that sells products or services, you probably want to know how that site is performing over time.

It’s difficult to continue visiting your reports everyday and configuring the type of data you want to look for.

Good thing there are automatic reporting options out there that can send you reports with the exact metrics that are important to you.

Today I am going to show you how to send yourself reports just as if you had a data scientist fully employed.

Install Google Analytics

We won’t be using Google Analytics much besides setting it up. In order to get automatic reports in Google Data Studio, we first need a data source.

Our best data source would be the one and only Google Analytics.

To set up Google Analytics on your WordPress site, follow these instructions.

Google Data Studio

Once you have Google Analytics installed on your site and verified working, you can now pull your data from Google Analytics into Google Data Studio.

If you would like to take a short cut and just copy my Google Data Studio template that I sent to myself daily, then feel free to get my template link below:

https://datastudio.google.com/u/0/reporting/77690262-dc5b-4696-bea2-365e921cc909/page/JUQRB

You can get your own copy by clicking on File > Make A Copy. Then you can select your Google Analytics property as your data source.

If you want to know the ins and outs of how I set up my Google Data Studio report, then feel free to follow along:

Scheduling Reports

Once you are done creating your report, you can schedule it to automatically send to yourself or any other of your team members.

First, click on the downward arrow next to Share. Then click on Schedule email delivery. Once you do, a popup box will appear:

From here, you can select who you want to send the report to, what the email subject will be, when the automatic sending will start, and how often you want the report to repeat.

After you are done selecting those options, you can click on Schedule and your first report should be sent automatically.

Check your inbox. If your report is there, then all is well and you can expect your report to show up in your inbox at the repeat frequency that you set it at!

Things To Look Out For

Sometimes your scheduled report may not send. I’ve experienced this before and I had to search around to look for the reason why.

What I found is that if any of your charts have invalid data, then your report won’t send.

So look out for any errors in your charts if you are wondering why your report isn’t sending.

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Wilson Muh


Wilson Muh

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